In the video, we see a touching portrayal of a father grappling with the challenges of embracing his transgender daughter’s transition.
However, by the conclusion of the advertisement, he demonstrates his acceptance by ordering a beverage under her new name.
Starbucks India shared the video on Twitter with the accompanying message:
“Your name is a reflection of your true self, whether it’s Arpit or Arpita. At Starbucks, we celebrate and embrace your individuality, because being genuine is of utmost importance to us.
In 2023, Bud Light’s decision to collaborate with transgender activist Dylan Mulvaney created a storm of controversy, especially among its conservative patrons. This decision led to widespread boycotts and protests which resulted in a notable decline in Budweiser’s sales.
The situation escalated further when Alissa Heinerscheid, the former Vice President of Marketing, defended the company’s direction by explaining their intent to shift from a “fratty” beer reputation to one that champions inclusivity.
Despite efforts from CEO Brendan Whitworth to rectify and revamp the brand’s image, the fallout from this controversy dealt a severe blow to its reputation.
More recently, Starbucks found itself amid a similar criticism storm after releasing an advertisement some have labeled as “woke,” akin to the reaction Bud Light faced.
The commercial, which drew attention, depicts a father gradually coming to terms with his transgender daughter’s transition. It highlights a tender moment of acceptance as they bond over a Starbucks beverage bearing her chosen name.
This advertisement, released by Starbucks India, carried the empowering message, “Your name is a reflection of your true self,” promoting individuality and personal expression with the hashtag #ItStartsWithYourName. The campaign was met with mixed reactions: While some applauded Starbucks for its commitment to inclusivity, others criticized the company for allegedly pushing a contentious agenda. This debate mirrors a larger cultural division regarding corporate positions on social matters.